About us

CEO Message

Let every passion be seen, supported, and connected.

Anime culture is one of the most vibrant subcultures in the world today. And “anime merchandise” — sitting at the intersection of passion and reality — is more than just a commodity. It is an emotional extension, a form of identity, and a collectible of lasting value.

Jacky Li

About company

RURUKA is a company specializing in the distribution of anime-related products. We are dedicated to building an efficient, trustworthy, and professional distribution network for licensed anime IP goods, connecting Japan, China, and North America with the rest of the world.

Our headquarters is located in Tokyo, Japan, where we focus on collaborating with upstream anime IP holders and makers. We have established partnerships with over 500 Japanese makers.

Our Shanghai branch, established in 2010, is responsible for sales within the Chinese market and the export of anime merchandise based on Chinese IPs.

To support global fulfillment, we operate warehouses in Shanghai (China), Kanagawa (Japan), and California (USA).

  • 🎯 Our Mission

    To build a trusted distribution system for high-quality licensed anime IP products.

  • 🔭 Our Vision

    To become the infrastructure platform behind the global anime merchandise industry.

  • 💎 Our Values

    • Authenticity First
    • Efficiency Wins
    • Partner Empowerment
    • Cultural Respect